How it started

In 2020 we printed our first tee with the now-classic line:

“When you need to be fast, you are slow.”

It was a simple message with a clear purpose: remind lifters to train with intent. From that first run, we kept adding products, refining materials, and testing every piece in real training sessions.

Who we are

Super Weightlifting Merch is created by Gabriel Sincraian — Romanian 2× Olympian, 2012 European Senior Champion, Olympic weightlifting coach, and athlete.

We build products that help lifters train better: durable, functional, and clean by design.

Every item is proudly designed and produced in Transylvania, Romania, and shipped directly from Cluj-Napoca — our home and training ground.

• Discipline — consistent work beats motivation. We keep things simple and effective.
• Transparency — clear information, honest materials, no gimmicks.
• Innovation — iterate with purpose. Every release must make training better.

Everything we make serves a training goal: comfort where it matters, reinforcement where it counts, and a fit that works under a barbell.

Not for scrolling. For lifting.